Kim Counes
Design + Art Direction
Consumer Packaged Goods and Brand systems. Strategy. Sustainable and Circular Design. Brand Evolution.
Packaging, Art Direction, Brand Refresh & Seasonal Campaigns
Markwins Beauty Brands / Lip Smacker:
A bright, and joyful brand refresh and seasonal campaign work for legacy brand Lip Smacker.
Butterface Campaign: Campaign Branding & Digital Assets
Markwins Beauty Brands / Physicians Formula:
Campaign logo design and extended digital assets for 10th anniversary of cult favorite Butter Bronzer.
Kistch:
Evolution and expansion of ‘Target darling’ brand from hair accessories into a full line of consumable haircare products.
Brand and Package Design
Site-specific trade show graphics for ‘Rewind’, Sephora’s annual SEPHORiA event. Event branding with custom type illustration, to floor and wall supergraphics, to custom packaging.
Brand Activation and Event/Trade Show Graphics
Dermalogica:
Brand Evolution and Package Design
Le Prunier:
Brand evolution, package design, material sourcing, and print management for cult luxury skin care line.
I have a philosophy:
I love design. All of it—from the spark of an idea right on down to pixel perfection.
For me, design is at it’s best when human-centered. It adds a layer of warmth and life to our increasingly cold, technological environments. I love the beauty found in true collaboration, and how design can be the most elegant catalyst for human expression.
I also have an artist statement. It’s here.